- Program Type:
- Without thesis / With thesis
- Campus:
- Gayrettepe Campus
- Language of Instruction:
- Turkish
- Class Schedule:
- Classes are held on weekdays between 19:00 and 22:00.
About the Program
The Strategic Marketing and Brand Management master's program aims to develop individuals with a strong understanding of global market dynamics and expertise in competitive strategies, consumer behaviour, market analysis, customer relationship management and digital marketing. Academics with specialist knowledge and industry experience provide comprehensive education combining theory and practical applications in brand management, marketing communications, consumer culture analysis, neuromarketing, data analysis and entrepreneurship. Case studies introduce students to industry practices. Students develop academic research skills and can focus on their interests through a broad range of elective courses.
Program: The Strategic Marketing and Brand Management master's program offers thesis and non-thesis (project-based) options. The thesis option requires seven courses, one seminar course and one thesis. The non-thesis option requires ten courses and one project assignment.
ADMISSIONS
Plan your application.
Check the admissions guide for prior degree, examination and language requirements, and the academic calendar for the relevant semester's dates.
Application requirements and documentsMaster's and doctoral application guideAcademic calendarApplication and enrolment datesApplication results and announcementsCurrent program-specific information