STRATEGIC MARKETING AND BRAND MANAGEMENT MASTER PROGRAM
Strategic Marketing and Brand Management Master’s program aims to train individuals who have a good command of global market dynamics and are equipped with competitive strategies, consumer behavior, market analysis, customer relationship management and digital marketing. Within the scope of the program, a comprehensive training including theoretical knowledge and practical applications in the fields of brand management, marketing communication, consumer culture analysis, neuromarketing, data analysis and entrepreneurship is provided by academics who are experts in their fields and have sectoral experience. With case studies, students are provided with information about sectoral practices. While the students gain the competence to conduct academic research, a wide pool of elective courses is offered according to their interests so that they can concentrate on the field they want.
Educational Place: Gayrettepe Campus.
Training Hours: It takes place between 19.00 and 22.00 on weekdays.
Language of Instruction: Strategic Marketing and Brand Management Master’s Program is offered in Turkish.
Programme: Strategic Marketing and Brand Management Master’s Program is offered as thesis and non-thesis (with project). The student is responsible for 7 courses, 1 seminar course and 1 thesis in the thesis program. Responsible for 10 courses and 1 project assignment in the non-thesis (with project) program.
